What WE do makes a difference. Why Sheffield Council needs to be more air aware.

How do you effectively persuade people to choose a more sustainable mode of transportation?

Is it by telling them what do to? Or are their choices influenced by our streets, our public spaces and bigger structural issues?

When we live in a country designed around the car, are people really free to make their own choices?

For the past few months Sheffield Council has been running a campaign under the title ‘Air Aware, What You Do Makes a Difference’ (Twitter, Website).

We want to help make everyone in Sheffield more air aware so that you can make choices which help to protect you and your loved ones.

I think that what the council do makes a much bigger difference, the council needs to be more air aware so that their choices help protect the people of Sheffield.

Putting the emphasis on changing individual behaviours through a campaign like this is a distraction and a waste of time. This is why I’ve created a series of new images with the strap line ‘What we do makes a difference’, we being Sheffield Council.

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These are the original images.

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