council lstf

#NotDriving – Sheffield’s latest promotion for sustainable travel

Not-Driving_Logo_Green_500There is a new sustainable travel campaign in Sheffield. #NotDriving. The aim is to raise awareness and encourage wider use of sustainable travel whether that’s public transport, walking, cycling or even smarter driving. In essence, it’s all about inspiring people to travel in Sheffield in a healthier way.

So, how is this accomplished? We give away prizes in return for you ditching your car on journeys to
work, nights out or anywhere for that matter. Pledge the number of miles you would have driven right here on our site for a chance to be entered into the monthly prize draws.

This scheme is running for 3 years and has a budget of £30,000 for it’s lifetime. Would this money be better spent elsewhere? Is this the sort of project envisiged at the inception of the Local Sustainable Transport Fund?

The establishment of the LSTF reflects the importance the Government attach to helping build locally a strong economy and addressing at a local level the urgent challenge of climate change and the commitment made in the coalition agreement to promoting sustainable travel initiatives.

Norman Baker,  Parliamentary Under Secretary of State (Regional and Local Transport) – 13th December 2010


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